Keep in mind that referral programs can be a great way to reach new customers and land them quickly. Referral programs typically yield higher-value and longer-retaining customers, making them well worth investing in. Focusing on referring new users to your mobile app can help you increase installs quickly, so promoting this on Facebook and Instagram can generate engagement and installs fast.
Mobile apps can be incredibly valuable to the businesses that create them. You can offer more functionality to your audience while staying more connected with them, both of which can be wildly advantageous. Following these seven easy steps can help you increase mobile app downloads quickly on both Instagram and Facebook. What do you think? How do you use Facebook and Instagram ads to increase mobile app downloads? What strategies have worked best for you?
Share your thoughts and questions in the comments below! You have shared some very effective tips on getting more mobile app downloads through Facebook and Instagram ads. I think showing the audience how the app can be used easily through images and videos is a very logical point.
Thanks for sharing this article. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Guides eBooks Webinars Blog. Facebook Twitter LinkedIn Pinterest. Comments You have shared some very effective tips on getting more mobile app downloads through Facebook and Instagram ads. Leave a Reply Cancel reply Your email address will not be published. For example, if you were promoting a heart monitoring app, your ad copy could convey that people using your heart monitoring app lost, on average, 15 additional lbs.
Your CTA button for a Facebook app install ad is very straightforward. Even with a CTA button, you should include a CTA in your ad copy—in fact, according to Wishpond , it may be the most important part of your ad entirely! There are a few techniques for creating a killer CTA, so make sure you test a couple to see what works best for your ads and your audience. Your creative matters… a lot!
Today, video is king—but more on that in a minute. Over million people are watching Facebook videos every day, amounting to over million hours of video consumed every day—the audience is there, but so are the buyers. Adobe found video viewers almost 2x more likely to purchase than non-viewers.
Consider giving video a try in your ads—you could make eye-catching GIF-like clips of your product or show exciting scenes from your gaming app. Here are our quick tips for creating effective videos for app install ads:.
The Facebook platform itself provides great tools for tracking and reporting on your ad spend, your ad performance, your audience, and more elements of your app install ad. However, consider the far more likely scenario in which someone views your ad, or even clicks on your ad, is taken to the Google Play Store or Apple App Store, and then gets distracted or goes off Wi-Fi, and ultimately fails to download your app.
All hope is not lost, however! The potential user in question may well return later and go directly to the appropriate app store, search for your app, and download it. But unfortunately, that app install will not be attributed to your Facebook ad, so your Facebook ad and, by extension, you will not get any credit for the app download, and the mobile app install will instead appear to be a direct organic download.
Over time, this can make it more difficult to justify your ad spend, and make it even harder to understand how to improve your Facebook ads to acquire more installs and mobile app users.
Keep in mind, the above example was a fairly simple customer journey from a Facebook ad to an app install—most of your users will have a much more complicated journey spanning multiple channels, platforms, and devices.
This elite certification enables Branch to offer advanced ad attribution insights using campaign data directly from Facebook. Learn More about People-Based Attribution. Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements! Tamara Marx April 4th, Build Brand Awareness. Promote Your Local Business. Increase Online Sales. Promote Your App.
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